Topics include:
What a CRM is and how to use it effectively
Best practices for buying and scrubbing prospect lists
Canvassing, networking, and capturing new contacts
Direct mail strategies, drip marketing, and creative campaign ideas
AI tools to streamline prospecting and outreach
Tools and systems to keep your list accurate and up to date
Qualities to look for in a skilled list-scrubber
Smart strategies for cold calling
Building trust and becoming your list’s go-to industry expert
Key differences between B2B and B2C prospecting
Whether you’re a small business owner, sales professional, or marketing leader, you’ll walk away with actionable strategies to generate stronger leads, nurture relationships, and ultimately grow your business.
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