Business Before Hours: Destination Leadership – Tourism Recovery Strategies

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Name: Business Before Hours: Destination Leadership – Tourism Recovery Strategies
Date: February 24, 2021
Time: 7:15 AM - 9:00 AM EST
Registration: Sorry, public registration for this event has been closed.
Event Description:
Join the Palm Beach North Chamber of Commerce for our Business Before Hours with keynote speaker Jorge Pesquera, on Wednesday, February 24, 2021Jorge will review the impact of the pandemic on PB County’s tourism sector, key actions taken during 2020 deliver trustworthy information to residents and visitors while maintaining a presence in the market, and new initiatives to accelerate recovery in 2021. He will also touch on Discover The Palm Beaches Equity, Diversity and Inclusion initiative and the role of Destination Marketing in the community.

Jorge Pesquera, President & CEO, Discover the Palm Beaches.

 A 45-year travel and tourism industry veteran Jorge Pesquera joined Discover The Palm Beaches (formerly the Palm Beach County CVB) in November 2007 to lead the region’s destination marketing organization with a staff of 52 and a budget of $18 million.

Prior to accepting this position, Pesquera was president and CEO of the Aruba Hotel and Tourism Association and was recognized as the Hotel Association Executive of the Year at the annual Caribbean Hotel Industry Conference (CHIC).  He spent ten years as president of the Puerto Rico Convention Bureau, spearheading the construction of the $450 million Puerto Rico Convention Center and surrounding district and repositioning the destination in the meetings marketplace. 

Pesquera was a founding member of the Accreditation Board of Destinations International (DI), and currently serves on the Destination & Travel Foundation board. 

Pesquera earned the distinction as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing” in 2011 awarded by the Hospitality Sales and Marketing Association International (HSMAI). This recognition was based on his leadership and innovative marketing strategies which helped steer the CVB through a reorganization and allowed Palm Beach County tourism to thrive in a weakened economy. Discover The Palm Beaches became one of the first 100 DMO’s to be accredited by the Destination Marketing Association International and was recognized by the Board of County Commissioners through a proclamation in July 2009. 

In 2016 he attained the Certified Destination Marketing Executive (CDME) designation after completing rigorous educational requirements by DI. He holds a degree in hotel administration from Cornell University and has held senior executive positions with Hilton International and Conrad Hotels in New York, London and Beverly Hills.


Palm Beach North Chamber of Commerce Covid Event Protocols

Masks are required to be worn at all time. Masks will not be provided. 
In person attendance at events carries with it the inherent risk of contracting the Covid-19 virus. The Chamber encourages the implementation of CDC guidelines but cannot ensure that infections will not occur. By attending the event you agree to assume all risks with regard the potential for contracting the Covid-19 virus, whether CDC guidelines are in effect at the event or not.

Event Sponsors:

Corporate Sponsor

Coffee Sponsor

Event Sponsors:

Presenting Sponsor

Palm Beach Gardens Marriott 
4000 RCA Blvd
Palm Beach Gardens, FL 33410

Date/Time Information:
Wednesday, February 24, 2021
7:15 - 9 AM
Contact Information:
Bianca Colon
Pre-registration available ONLY. No walk-ins will be allowed. Registration closes 2/23 12PM.
: $45
Non-Members: $55

Coupon Policy:
To register with an event coupon from a printed booklet, please call (561) 746-7111. You cannot register with a printed coupon online. If you have a digital coupon, please login to the Member Information Center (MIC) and register for the event online. Coupon registrations will be treated the same as cash registrations and adhere to the event cancellation policy (below). If you register with a coupon and are a no-show, your coupon will still be collected and cannot be used for a future event.
Event Cancellation Policy:
A notice of cancellation must be received by email within 72 hours  (3 business  days) prior to the event. NO verbal cancellations will be accepted. All cancellation notices received within 72 hours (3 business  days)  prior to the event will be  given an event  credit of equal value. Event credits will be  applied upon request and are good for up to 1 year from the purchase date. There are NO REFUNDS.
ArtiGras Tickets, Loggerhead Triathlon Registrations, and The Leadership Awards Dinner do not qualify for an event credit upon cancellation. Contributions or gifts to the Palm Beach North Chamber of  Commerce  are  not  deductible  as  charitable contributions for federal income tax purposes.